Car dealer websites, with the back office built in.

1. 01

   Every car gets a page of its own

   Photographs, specification, mileage, the monthly figure and a representative example where you offer finance, the preparation it has had, and what is covered when it leaves. One URL per car, which is what a search engine needs and what somebody sends their partner at eleven at night.

   The page is built from the car’s own record, the one the stock list and the feeds read too, so a price changed in the back office changes on all three. A car marked sold comes off the featured stock on the home page as soon as it is marked.

2. 02

   Website copy written for your dealership

   We write the words from what the business tells us and what it already says about itself: the reasons somebody buys from this dealer rather than the one down the road.

   On the site we built as a pitch to Tickhill Trade Cars that meant saying every car gets a fresh MOT with the advisories fixed, that nobody on the staff is paid commission, and that the buyer’s legal rights get a page of their own.

3. 03

   One dealer to an area

   A great deal of the build goes into ranking for the local searches your buyers use. Two of our sites in one town would be our own work competing with itself, which helps neither dealer, so we build for one dealer within twenty miles by road and it is written into the agreement rather than said on a page.

   It ends when your agreement does. We do not tell the next dealer whose area it was.

4. 04

   What it costs

   No setup fee and no website build fee: your website is designed, built and launched as part of your plan, with the back office included. Then £179, £279 or £449 a month depending on how many cars you carry and how many detailed vehicle lookups are included. Vehicle history checks and valuations are pay as you go, bought inside your dashboard. Every feature is on every tier. If you run a workshop too, that side is an add-on at £99 a month, and its own website is built free.

   The monthly pays for a design and a set of words made for one dealership, the back office underneath them, the hosting and your detailed vehicle lookups.

From the blog

• Beyond the photo grid, the website features that turn browsers into bookingsFour car dealer website features that move a browser towards a booking: a page for every car, part exchange online, test drives in the diary and live chat.→
• From spec to sale, writing a used car advert buyers will readHow to write a used car advert from a confirmed stock record: what buyers scan first, the details that build trust, and a six-step routine to check it.→
• Shoot once, sell sooner, a stock photo routine for busy forecourtsA repeatable stock photo routine for a used car forecourt: one spot, one shot list, honest pictures of marks, and photographs kept with the car's record.→
• 7 common car dealer inventory management mistakes, and how to fix themSeven stock mistakes that cost a used car forecourt time and money, from details typed in more than once to sold cars left live online, and a fix for each.→

Read next

• A dealer management system that does the remembering.Stock, invoicing, the VAT margin scheme stock book, handover packs, a test drive diary and history checks: one back office for independent used car dealers.→
• SEO for car dealers, aimed at the searches around your forecourt.SEO for car dealers built into the site: a page per car, structured data and real text, aimed at the searches around your forecourt. One dealer per area.→
• £179, £279 or £449 a month.No build fee. £179, £279 or £449 a month by forecourt size, website and vehicle lookups included. Checks and valuations pay as you go. No VAT charged.→