What it costs

£179, £279 or £449 a month.

Every plan includes the full dealer software and a bespoke website. Choose by how many cars you carry and how many detailed vehicle lookups come with them. Vehicle history checks and valuations are separate, pay as you go.

The prices

£0to set up and build

Website design and build included. Your bespoke website and the whole back office are in the monthly, with a twelve-month minimum, and no payment is taken until your site goes live. Your stock comes in from a CSV or Excel file, so it is not typed in again. Add a workshop and its website, with online booking, is built free too. Vehicle history checks and valuations are not in the monthly: they are pay as you go, bought in packs inside your dashboard.

+£99 a month on any tier, and its own website with online booking is built free. It reads supplier invoices from a photograph, shares its free times with your forecourt, and has 200 vehicle lookups of its own each month, engine codes included where available. What it does

Tier one

Up to thirty cars

A single site, one or two people, buying a handful a month.

£179a month

Forecourt only

  • 60 detailed vehicle lookups a month, with the engine code and trim where available
  • Adverts and enquiry replies drafted, by Claude, Anthropic’s AI
  • Your own bespoke website, with a live chat that answers buyers from your stock
  • Test drives and enquiries straight into your diary, with live notifications
  • Stock, portal feeds, margin scheme invoicing and the stock book in one system
  • Everything listed below, on every plan

Vehicle history checks and valuations, pay as you go inside your dashboard, not in the monthly.

Choose your package

Tier two

Up to seventy-five cars

A bigger forecourt, buying every week.

£279a month

Forecourt only

  • 150 detailed vehicle lookups a month, with the engine code and trim where available
  • Adverts and enquiry replies drafted, by Claude, Anthropic’s AI
  • Your own bespoke website, with a live chat that answers buyers from your stock
  • Test drives and enquiries straight into your diary, with live notifications
  • Stock, portal feeds, margin scheme invoicing and the stock book in one system
  • Everything listed below, on every plan

Vehicle history checks and valuations, pay as you go inside your dashboard, not in the monthly.

Choose your package

Tier three

No limit on stock

A forecourt that turns over fast.

£449a month

Forecourt only

  • 300 detailed vehicle lookups a month, with the engine code and trim where available
  • Adverts and enquiry replies drafted, by Claude, Anthropic’s AI
  • Your own bespoke website, with a live chat that answers buyers from your stock
  • Test drives and enquiries straight into your diary, with live notifications
  • Stock, portal feeds, margin scheme invoicing and the stock book in one system
  • Everything listed below, on every plan

Vehicle history checks and valuations, pay as you go inside your dashboard, not in the monthly.

Choose your package

One system, on every plan

Not a website with extras. The website, the stock, the paperwork and the diary are one dealer management system, so a car typed in once is on your site, in your feeds, on its invoice and in your stock book.

Your website

  • Designed for you, not a template, and one dealer to an area: none other within twenty miles by road
  • A page for every car, with the details Google reads
  • A live chat assistant that answers buyers from your own stock, and hands finance and prices to you
  • Part exchange valuations, each one a lead with a name and a number, using valuations you buy
  • Test drive and enquiry forms that go straight into your diary

Stock and selling

  • Add a car from its registration: make, model and trim filled in, and its engine code from a vehicle lookup
  • Adverts written for you by Claude, Anthropic’s AI, for you to check
  • Feeds written for MOTORS, CarGurus and Gumtree, and Auto Trader through your own Auto Trader account, once Auto Trader has approved the connection
  • A price check of your stock against the trade guide, using valuations you buy
  • Vehicle history checks and valuations, bought in packs and run against a car without leaving your dashboard
  • Ageing stock and the money in each car, on the dashboard
  • An email of your new cars to buyers who asked for one, no more than once a week

Money and paperwork

  • Margin scheme and VAT invoices, with deposits taken against them
  • The stock book, kept as you buy and sell
  • Purchase invoices, with the VAT on every line
  • VAT figures, and a reminder before each quarter is due
  • An accountant pack and a bills file for Xero
  • Handover packs for every sale

Every day

  • A dashboard of what to do today
  • Live notifications, with a sound, when a booking, sale or enquiry comes in
  • First replies to enquiries drafted by Claude
  • Staff logins, each with their own permissions
  • A Windows app that carries on when the internet goes down
  • Nightly backups, and everything downloads at any time

With a workshop

  • Link your own garage, or one you use, with a code
  • Book a car from your stock into the workshop’s free times
  • Its invoice lands on that car’s costs in your stock book
  • The workshop itself is an add-on: see the switch above

Workshop only

A garage with no forecourt

Your own website, with the booking diary built in and included in the price. Customers book an MOT or a service online and it goes straight onto your ramps. Job cards and invoices behind it. No vehicle history checks or valuations: those are for buying and selling cars. Run a forecourt as well? Add the workshop to your plan for £99 a month and its website is built free.

  • Paper invoices and handwritten receipts read from a photograph
  • MOT and service reminders: who is due worked out every month, and the MOT reminder letters written for you
  • 200 detailed vehicle lookups a month, with the engine code and trim where available
£169a month

£250 to set up

Choose this package

What it replaces

What £179 a month replaces

The same pieces bought separately, at typical published prices rather than the cheapest. Type in what you pay now, and it works out your own figure.

  1. Website, hosting, stock, portal feeds, invoicing and the stock bookA like-for-like dealer system with a website: MotorDesk Growth, 25 cars, and 5 more: £149 + £39, MotorDesk, with VAT.
  2. Vehicle data: make, model, trim and engine codeVehicle data, per car: 60 cars at £0.15, MotorDesk, with VAT.
  3. Your own timeTyping in invoices, adverts and stock that this does for you. Nothing is counted until you fill it in.

Bought separately£236.40a month, with VAT

Barton’s Bespoke£179.00a month, no VAT charged

£57.40 a month less, £688.80 a year, and everything below is in the price as well.

Over a year: £2,836.80 bought separately, against £2,148.00, with your website built as part of it.

Also in the price, with nothing sold on its own to compare it with:

  • Your own design, not a template, and your stock brought in from a CSV or Excel file
  • Adverts and first replies to enquiries drafted by Claude, Anthropic’s AI
  • A live chat on your website that answers buyers’ questions from your own stock, by Claude, and hands finance and prices to you
  • A part exchange valuation tool on your own website, each figure a lead with a name and a number, using valuations you buy
  • Built to be found: a page for every car, with the details Google reads
  • Nightly backups, and everything downloads from Settings at any time
  • Support from the person who built it

Running a workshop too? Garage software on its own, GDS Workshop Manager, is from £149 a month and £350 to set up, with lookups and texts on top. Here the whole workshop is £99 a month on your plan: its own website built free with a live booking diary, job cards that become invoices, MOT and service reminders, and vehicle lookups with the engine code. Workshop management, not just invoicing.

Published prices read on 29 September 2026, from each company’s own pricing page: typical ones, not the cheapest. The dealer system is counted once, with its website, feeds and invoicing in it; the vehicle data is the number of lookups each tier includes. Vehicle history checks and valuations are not counted: here they are pay as you go as well.

Prices are what you pay. No VAT is charged. The monthly starts when your site goes live, with a minimum term of twelve months. Vehicle history checks and valuations are pay as you go, on top.

  1. The build

    Your stock comes in from a CSV or Excel file out of the system you use now, each car with its line in the stock book, so nobody types it in again.

    The website is designed, built and launched as part of your plan, and after twelve monthly payments it is yours to keep, free, whenever you ask for it. Earlier handover is possible for a fee set out in the terms. The back office is not sold with it: you use it for as long as you are a customer, and what you put into it downloads at any time.

  2. What the monthly covers

    Hosting, SSL, your domain renewal, daily backups, monitoring, updates, the detailed vehicle lookups, forty-five minutes of content changes a month and email support answered within one working day are in all three.

    Putting a car on the site takes at most one of the month’s vehicle lookups, which brings its engine code and trim where available, and a car you have looked up before costs nothing.

  3. Charged as you use them

    Vehicle history checks and valuations are not in the monthly. You buy them in packs from inside your own back office (5 vehicle history checks for £25, 10 vehicle history checks for £50, 100 valuations for £40), paid by card, on your account the moment it clears, and packs do not expire.

    They are two different bills, so they are counted apart, and running out of one leaves the other working. A valuation is what you spend pricing your own stock, and what the part exchange button on your website spends, never more than 10, 20 or 30 a day by tier. A history check is only spent when you ask for one on a car.

  4. A workshop

    Add a workshop to any tier for £99 a month: the ramp diary, online MOT and service booking, job cards and invoices, on the same system as the forecourt, so the cost of work on a car lands on its line in the stock book.

    It comes with 200 vehicle lookups a month of its own, engine codes included, and parts invoices typed in from a photograph by Claude, Anthropic’s AI, for you to check and save.

  5. Joining

    One dealer to an area, in the order people sign up.

    Choose a package, tell us about your company and save a card or Apple Pay: nothing is taken until launch day, two to four weeks after your brief. We confirm your area is free within a working day, and if it is taken nothing is ever charged.

Questions

Is there VAT on top?

No. We are not registered for VAT, so the price you see is the price you pay.

What if I want to leave?

After the minimum term of twelve months, one month’s notice ends it, with no exit fee. The back office stays with us, so download your invoices and paperwork from Settings before you go; you can do that at any time. The website is part of the service, and after twelve monthly payments it is yours to keep, free, whenever you ask for it. Earlier handover is possible for a fee set out in the terms.

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See your dealership website redesigned, free.

Send us your current website and we’ll redesign it with your own cars and photographs, ready in 5 working days. No payment details and no obligation.

Don’t worry about switching. We take care of the move: your email stays as it is, every old page is redirected to its new one, and your stock comes in from a file. We also set up the feeds for MOTORS (with Cazoo and eBay), CarGurus (with PistonHeads) and Gumtree, and Auto Trader through your own Auto Trader account, once Auto Trader has approved the connection.

Going live is optional: from £179 a month, including your bespoke website, on a twelve-month minimum.